7 Best Email Marketing Software For eCommerce

Best Email Marketing Software For eCommerce

When it comes to eCommerce marketing, email marketing software could be one of the best investments for your eCommerce website. Using these best email marketing tools for eCommerce can grow your business enormously.

You can use email marketing software to get many features and options to grow your eCommerce business to the next level. Including free plans to try out each platform, ROI-based reporting, tracking your customer’s entire journey, engaging your customers with impressive pop-ups and forms, easy drag and drop email editors, 24/7 best customer support, and many more. In this article, you can learn about features, price plans, and the pros and cons given by each email marketing software provider.


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1. Mailchimp

The best all-in-one eCommerce email marketing tool.

Mailchimp has over 14 million users and is popular with small, medium, and large-scale business companies. Most people like MailChimp because of its features, user-friendly interface, and impressively design of email templates.

Also, MailChimp is compatible with a lot of third-party tools like Shopify, WordPress, BigCommerce, WooCommerce, Canva, Magento, etc. The free version is limited to 2000 subscribers.

MailChimp Features -

  • Marketing CRM.
  • Segmentation.
  • Personalization.
  • Customer Journey.
  • A/B testing.
  • Transactional/ trigger-based email.
  • Audience dashboard.
  • Marketing Automation.
  • The free plan comes with CRM.
  • It includes board range of tools, including geo-tracking.
  • Support integration with many third-party tools.
  • Provide ready-to-use templates.
  • Include a free trial with a lot of features.
  • The subscription fee is high.
  • The free plan doesn’t have an email scheduling plan.
  • Automation capabilities are lacking compared to other platforms.
  • Plan cap email sends per month.
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2. Klaviyo

Best integration reporting and segmentation email marketing software.

Klaviyo is one of the best email marketing tools for eCommerce and business websites. It can use to capture customer data, a customer-friendly interface, analytics dashboard, and personalized email campaigns.

Klaviyo has integration options with WooCommerce, Octane AI, Recharge, Shopify, Antavo, etc. Its free version includes 250 contacts, 500 emails, and email support. If you are planning to handle thousand of contacts and emails, then you can calculate and get a price for it through their website.

Klaviyo Features -

  • One-click integrations.
  • Pre-built Automations and Flow Builder.
  • Data Science and Analytics.
  • Unlimited A/B Testing.
  • ROI-based reporting.
  • Mobile Optimization.
  • Trigger drip sequences.
  • WYS|WYG email editor.
  • Creative Builder.
  • Offer free version.
  • Monitor campaign effectively with analytic tools.
  • Easy to use with drag and drop capability.
  • Superb segmentation and customization capabilities.
  • Paid versions are more expensive.
  • Shortage of extensive email design feature.


Supportive but basic

ActiveCampaign is more of a combined marketing and CRM tool than a standard email marketing tool. Also, it comes with handy features and affordable prices. Including great help & support, cheap starter plans, drag and drop email builder, and marketing automation flow builder.

ActiveCampaign has integration capability with Shopify, WordPress, Facebook, Google Analytics, Unbounce, WooCommerce, etc. Also, it comes with a free version for you, but you need to buy paid version if you want the best features. Prices start from $9/monthly.

ActiveCampaign Features -

  • 2-Year price lock.
  • Free support for all customers.
  • Best for the affordable price.
  • Ability to test dynamic content.
  • A/B testing and mobile optimization.
  • Social sharing and campaigns.
  • Email deliverability reporting.
  • Easy subscription management.
  • User-Friendly and easy-to-use dashboard.
  • Powerful help and support function.
  • Integrated with many websites and tools.
  • Customizable price plans for your requirement.
  • Free migration.
  • Free trial available.
  • Cant send transactional emails.
  • Design lack the wow factor.
  • Not a very strong marketing tool.


Best eCommerce email marketing software for CRM

Hubspot is one of the best eCommerce email marketing software for CRM (Customer relationship management). Also, it comes with email marketing, forms, contact management, live chat, integration, and landing pages.

HubSpot has an integration option with Facebook Ads, Drift, PandaDoc, SalesForce, Seventh Sense, Gravity Forms, Event Brite, Databox, etc. Also, it includes all free versions with limited features, and the paid version is available with many options and features for you. Prices start from 45$/monthly.

HubSpot Features -

  • Ad tracking & management.
  • Social media management.
  • Custom reporting and landing page reporting.
  • Follow-up emails.
  • Adaptive testing.
  • Track ROI with revenue attribution reporting.
  • Convert visitors into customers with landing pages.
  • Account-based & email marketing.
  • Lead tracking & management.
  • Mobile optimization.
  • Easy to start collecting leads.
  • Lots of free features.
  • It has automated customer interaction tracking.
  • Easy to use intuitive user interface.
  • Data from email workflows is ofter scattered and difficult to find.
  • Maybe the price is high for small business startups.
  • Limits on mass emails.
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5. Drip

One of the best all-in-one eCommerce email marketing software

Drip is another best eCommerce email marketing software. This software is famous for maintaining the loyalty of your customers and improving your eCommerce business reputation. Also, it comes with intelligent segmentation tools, simplified A/B testing, and powerful reporting to help you build effective drip campaigns.

Drip has integration capability with WooCommerce, Shopify, BigCommerce, Magento, Segment, Drift, Gleam, Facebook lead ads, etc. Also, it has a free trial version for 14-days, and paid version prices start from 19$/monthly.

  • Drag and design tools.
  • Email deliverability reporting.
  • Mobile optimization.
  • List management.
  • Reporting & Analytics dashboard.
  • Ability to test dynamic content.
  • WYSIWYG email editor.
  • A/B testing.
  • 14-day free trial available.
  • Integrated with many platforms.
  • Track customers’ entire journey across all channels.
  • Can create automated workflows.
  • Drag and drop editor tool.
  • The Trial version is limited (Only for 14 days).
  • The prices are a little bit expensive.

6. Omnisend

eCommerce email marketing software with rich eCommerce features for beginners

Omnisend is the best eCommerce email marketing software with rich eCommerce features for beginners. Also, it comes with powerful tools like active subscriber growth with pop-up forms, channel selection, multichannel communication, automation, reporting, etc.

Omnisend has integration support with Shopify, BigCommerce, WooCommrce, Magento, OpenCart, Wix, CV3, Volusion, and many more. Also, it has a free version with 250 contacts, 500 emails/ monthly, up to 60 SMS, and up to 500 web push. You can buy the paid version if you want to use it for heavy workflow. Prices start from 16$ /month.

  • Professional-looking email templates.
  • Pre-built automation & workflows.
  • Engage your visitors with pop-ups, landing pages, sign-up boxes, etc.
  • Provide integration options to connect your business with different platforms.
  • A/B testing.
  • Segmentation & Customer analytics.
  • 24/7 Chat and Live support.
  • Prices are cheap when compared with Mailchimp and Klaviyo.
  • Easy to set up automation.
  • No-coding (drag and drop content editor).
  • Shortage of flexibility in customization.
  • Lacking in reporting capabilities.
  • Unlimited users and emails are offered only in the Enterprise plan.

7. Sendinblue

Best for custom coded designs

Sendinblue is one of the best eCommerce email marketing tools for tracking customers’ entire journey. Also, it has fantastic marketing tools, including an A/B testing option, automation tools, the full coverage of personalization options, creating workflows for automatic follow-up emails, etc.

Sendinblue has integration capability with WooCommerce, BigCommerce, Shopify, WordPress, Elementor, Prestashop, and many more. Also, it has a free trial version with decent options like Unlimited contacts, one-user chat, and Up to 300 emails per day. If you like to use it more, Then you can get paid version to use more features and send unlimited messages. Prices start from $25/month.

  • Drag and drop email editor.
  • You can build an automatic conversion machine with more advanced workflows that include user behavior on your website, email, and social channels.
  • Email & SMS personalization option.
  • Unlimited contacts & details.
  • Real-time reporting.
  • Transactional email & SMS sending.
  • Advanced segmentation.
  • Mobile-friendly email designer.
  • Great automation capabilities.
  • Built-in SMS marketing capabilities.
  • Drag and drop email editor is super easy to use.
  • Prices are competitive when compared with other platforms that are listed here.
  • Initial account set-up progression is complicated.
  • Customer support is slow sometimes.
  • Poor deliverability (Emails marked as spam without their paid dedicated IP)

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